Master of Sales Dynamics

Module 1

Explanation of individual test results. Understanding the metrics of personality and the effect upon others. How to recognise your colleagues and how to use this understand it in order to build self-managed teams. The 7 traits of successful sales persons.

Module 2

Understanding your customer´s profiles & communication style.  How to recognise your customer´s hidden psychological needs.  The Sales Psychology Curve.

Module 3

Advanced presentation & communication skills.

Module 4

Using De Bono´s 6 thinking hats model to quickly resolve customer-related and team-related problems.  2 Hours In hell. (Simulation Game)

Module 5

The “secret” of Customer loyalty. The 4 step customer loyalty model. The importance of story telling in effective sales performance. The Psychology of expectations.

Module 6

The Psychology of Marketing. Building the brand in the consumer´s mind. The BCG model. Marketing Warfare. Understanding line-extension.The 12 skills required to achieve peak sales performance.  Written examination